Customers these days will much prefer a brand that shows they care about the environment. They want to align themselves with a brand that is sustainable and they want to invest their money into companies that are ethical in every sense. Unfortunately, the business world understands this and there are some companies that will go as far as to lie to their customers or show a false impression that they care about the environment.

As explained in this article at https://www.investopedia.com/terms/g/greenwashing.asp, this is known as greenwashing and has been plaguing almost every industry. It’s become extremely difficult for customers to actually find brands that they can trust. However, despite these concerns, there are still plenty of great ways for you to show your customers that you care about the environment and also prove it to them.

Provide proof of what you’re doing

It’s easy to say that you aim to reduce emissions and become an eco-friendly business, but are you providing any kind of proof? Depending on how you aim to achieve a more sustainable business, it’s extremely important that you speak to your audience about it and show that you care through your various actions. Whenever you make a tangible change that makes your business more eco-friendly, make a bit of noise about it and post it on social media, let your staff know, and be proud of the steps that you’re taking to become more eco-friendly.

Show you care through actions and not words

It’s important to show that you care through actually doing things that will benefit the environment instead of just saying that you aim to achieve x or y. For example, you can consider using services like https://plaspack.com/industry/health-beauty/ to offer your products in more environmentally-friendly packages. Not only does it help to have eco-friendly packaging, but it’s a great idea to choose a B2B service that focuses on sustainability as well. By creating a network of sustainable businesses to work with, you’ll have a much easier time growing your reputation as an eco-friendly business.

Show your staff as well

False words can weigh heavily on the conscience of your staff. If you’re instructing them to tell customers that you are an eco-friendly business but you have no proof of it and they know you’re lying, then they’re not going to align themselves with your business practices and goals. Make absolutely sure that you’re educating your staff in eco-friendly practices and showing them that you do care. That way, your staff will feel more like they’re a part of a business with real goals to become more sustainable and eco-friendly. This can drastically improve your reputation and will encourage staff loyalty.

Don’t underestimate the impact that small businesses can have on the environment. While the majority of greenhouse gas emissions come from just a fraction of the world’s businesses, it doesn’t mean that we can’t set a good example with our own businesses.