The Jia Group

View Original

How A Smaller Business Can Go Green

These days businesses don’t just go green because it’s what they believe in. A lot of them simply go green because they know it’s what people expect of them. It’s a brutal truth, but in the main, the corporate big wigs are going to push towards whatever saves them money, or makes them money. But how does the smaller businesses make this worth their while? Climate change is far more in the public conscious than it used to be. If you can somehow market the fact that you’re green to your audience, you can reap the benefits of heightened levels of consumer trust. But how can you actually go green? These ideas can help you get started.

(Image Source)

Think Long Term

For a start you want to be making decisions which last a long time. Not ones which can be easily reversed or changed, or ones which require constant time and dedication. For an example, if you were a farmer and wanted greener feed you could check https://www.naturafeed.com/production-distribution/. These long term decisions have the greatest impact and will win you more goodwill from your customers and end users. You might have to rack your brain, because sometimes it can be a lot more expensive however in most cases it's always worth it.


Check Your Consumables

These are likely the things which are worse for the environment. Think about plastic bottles, cutlery, the kind of things which take years to decompose at a landfill. Go green. You can use compostable coffee cups and cutlery. Think of all the plastics you might use. Sure, replacing some might not be possible, but you can certainly make a start on the things you can control. Again, check the pricing because they might cost a little more than the stuff which is bad for the environment but consider the value they’re adding to your business in that you can market your changes to an appreciative crowd. The point here is that you have to shout out about it. Make sure your consumables, although perhaps branded, make it clear they’re 100% recyclable.


Think About Energy

There are a lot of energy providers now who provide strictly green energy, and as a halfway point some provide an amount of green and fossil fuels but will offset the carbon they generate. You might be pleasantly surprised and be able to save some money doing this, especially if you’ve been with your current provider for a long amount of time. You can go direct too if you want to consider solar powered energy. There may be business grants in your area which can help you achieve this. There are other modes of clean energy, like natural heating systems or wind turbines, but you need to work out what would best suit your business. Just remember, the greener you are now the more future proof your business will be. The world is stepping towards greener solutions all the time and its won’t be long until certain ones become the law. Get ahead of the game.