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The Business of Planting Trees
A business sustains its operations by making money. Revenues must be greater than expenses, and a successful business is able to repeat this year over year. To do so, they must manage risks to both sustain and grow revenue while controlling and lowering expenses. Businesses manage revenue-side risks by erecting competitive barriers to entry, investing in marketing and training a sales force. They manage expense-side risks by creating rules around fiscal discipline, developing risk-management policies and buying business continuity insurance.