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Showing Your Customers That Your Business Actually Cares About the Environment
Contributed, Energy Strategy Carey Gersten Contributed, Energy Strategy Carey Gersten

Showing Your Customers That Your Business Actually Cares About the Environment

Customers these days will much prefer a brand that shows they care about the environment. They want to align themselves with a brand that is sustainable and they want to invest their money into companies that are ethical in every sense. Unfortunately, the business world understands this and there are some companies that will go as far as to lie to their customers or show a false impression that they care about the environment.

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