The environment is never too far away from the headlines, and as a population, we are becoming increasingly interested in what we can do to protect the planet. With climate change a real threat, businesses all over the world are taking steps to embrace greener ways of working. If you run a company, and you’re keen to do your bit, here are some of the most significant benefits of adopting eco-friendly measures and policies. 

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Brand image

Did you know that over 70% of consumers actively look to buy from brands that align with their values? Going green can have an incredibly positive impact on your brand image, particularly if your target market covers buyers from younger generations. Customers want to engage with businesses and they prefer to buy from companies that make a positive difference to the world. If you are proactive in supporting causes, choosing sustainable materials, recycling and repurposing and planting trees or donating to conservation efforts, for example, you may find that your brand becomes a much more attractive proposition to consumers. It can set you apart from competitors and encourage people to want to know more. 

Efficiency and performance

Every business owner should aim to optimize efficiency. If you can boost efficiency, you will save time and money at the same time as providing a better service for customers and improving morale among your team. There are several ways to maximize efficiency while embracing greener ways of working. In many cases, investing in technology and taking advantage of innovative solutions makes a huge difference. Across all industries, companies and organizations can benefit from innovation and new systems, devices, machinery and technology that improve outcomes and reduce expenses. From products developed by businesses like Scherer for milling and silage processing to robotics and AI for manufacturing and training, there are opportunities to utilize technology to save time, effort and money and make a positive contribution to protecting the planet. Researchers in every corner of the globe are working on eco-friendly solutions and systems that will enable businesses to reduce emissions and promote green initiatives. 

Improving customer and employee retention rates

We often hear about companies going all-out to impress new customers but neglecting existing clients is one of the most costly maneuvers in business. Loyal clients are more likely to spend more money than new customers and they can also play an integral role in establishing a positive reputation and generating interest and leads through reviews and recommendations. As well as providing an excellent service and high-quality goods and services, businesses can also boost retention rates through schemes and programs that champion good causes. Consumers are more likely to buy from brands that have a good reputation, and they want to make a difference when they spend money. Likewise, research suggests that employees are more interested in the ethos and moral values of the companies they work for than ever before. Going green can help to improve both employee and customer retention rates. 

Businesses across the world are taking steps to go green. Making a positive difference to the environment is the most important benefit but there are several other reasons to adopt eco-friendly ways of working, including saving money, enhancing reputation and brand image and boosting efficiency. 

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