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Back From the Brink: How Going Green Will Give You a Competitive Advantage After the Pandemic
Contributed, Energy Strategy Carey Gersten Contributed, Energy Strategy Carey Gersten

Back From the Brink: How Going Green Will Give You a Competitive Advantage After the Pandemic

The COVID-19 pandemic has had an enormous impact on many businesses all over the world. And instead of giving up, businesses are looking for ways to adapt to the new normal. This pandemic has also increased a sense of environmental sustainability among business owners. And in fact, many businesses have already put plans in place to balance both social and environmental issues as the pandemic disaster evolves. The following are some ways going green will give you competitive advantages after the pandemic.

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How A Strong Environmental Policy Can Help Boost Your Company's Reputation
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

How A Strong Environmental Policy Can Help Boost Your Company's Reputation

When it comes to running a successful business, your company’s reputation is key. After all, it often dictates how customers  - both old and new - will respond to your business and will have an effect on whether or not they make a purchase. However, when you are first starting out, it can be hard to garner the kind of reputation you deserve - as you need to find a way in which you can boost your company’s profile. 

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Areas to Optimize Your Business For Better Eco-Efficiency
Contributed, Energy Strategy Carey Gersten Contributed, Energy Strategy Carey Gersten

Areas to Optimize Your Business For Better Eco-Efficiency

Every day, companies all over the world strive to find green solutions. However, more often than not, these companies don’t go as far as they could. They might encourage recycling and they probably switch the lights off when they leave the office. But is there more they could be doing? Of course there is. Optimizing your business is a great way to achieve eco-efficiency, and here are the four most effective areas.

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The Technology Behind The Sustainable Smart Cities Of The Future
Contributed, Clean Tech Carey Gersten Contributed, Clean Tech Carey Gersten

The Technology Behind The Sustainable Smart Cities Of The Future

Attitudes towards sustainability are slowly improving and people are starting to think about the big picture instead of focusing on the small changes we can make at home. That’s where the concept of a smart city comes into play. New technology and innovative design methods are paving the way for sustainable cities that are completely self-sufficient.

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What Do Modern Customers Look For?
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

What Do Modern Customers Look For?

f you’re going to transform your company into one that’s more eco-friendly and all-around better for the environment, there’ll be a couple of things that you need to keep in mind. One is, of course, the shift towards technologies and processes that are planet-boosting, but you’ll also need to make sure that those shifts align with your business objectives. One such way to do this is to look at what modern customers look for. Though today’s customers share a lot of similarities with customers of the past, there are some big differences too. In this blog, we’ll look at just some of the things that modern customers want.

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How To Make Your Office More Sustainable
Contributed, Energy Strategy Carey Gersten Contributed, Energy Strategy Carey Gersten

How To Make Your Office More Sustainable

There is no time like the present when it comes to creating a more eco-friendly office for work. Whether you now have remote workers, are Forex Trading, dealing with customer service, completing sales calls, or anything else in an office, there are many ways you can go green and create a pleasant working environment at the same time as helping the environment.

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The Business Benefits of Going Green
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

The Business Benefits of Going Green

The conscientious effort to reduce your company's negative environmental impact is considered as going green. Subsequently, the ripple effect on your business manifests in reduced utility costs, a commitment to recycling, and loyalty from customers, among many others. With 72% of US companies actively publicizing their renewable energy sources, there is proof of a move to attach seriousness to eco-friendly measures. So how eco-friendly is your business? Read further to discover the many benefits your business can derive from going green.

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How to Make Your Business More Eco-Friendly
Contributed, Energy Strategy Carey Gersten Contributed, Energy Strategy Carey Gersten

How to Make Your Business More Eco-Friendly

The growing concerns of the state of the environment have pushed many companies to re-assess their impact and reduce their footprints. However, it is not so easy to transition into a completely green business. It takes bold decisions and pragmatic strategies to consciously make a company greener. Here are a few tips to help you along your path to greenness.

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Grow Your Business With A Clean Conscience
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

Grow Your Business With A Clean Conscience

Most business owners want to grow. They want to garner more sales and scout out more opportunities. However, people expect more of businesses these days. They don’t just want businesses to offer great deals and fair prices. Brilliant customer service and an online presence. No. People want to see that businesses are doing their bit to combat climate change.

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How A Smaller Business Can Go Green
Contributed, Energy Strategy Jimmy Jia Contributed, Energy Strategy Jimmy Jia

How A Smaller Business Can Go Green

These days businesses don’t just go green because it’s what they believe in. A lot of them simply go green because they know it’s what people expect of them. It’s a brutal truth, but in the main, the corporate big wigs are going to push towards whatever saves them money, or makes them money. But how does the smaller businesses make this worth their while?

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